Thursday, July 06, 2006
Seth Godin is a Genius
So I just finished reading "Unleashing the Ideavirus" by Seth Godin. The book has given me tremendously new insight into marketing, and how my career plans are going to be modified in the future. Academics have nothing on Godin and his intuitive way of thinking. To me, the man is ahead of the curve in regards to how we, as marketers, should be communicating with consumers.
A couple weeks ago, I also purchased "All Marketers are Liars", also by Seth Godin. The book isn't what the title implies. The point Seth gets to in this book is that the key to selling a product (or idea for that matter) is having an effective story, that fits into the worldview of your target market.
Both of these books are available on Amazon. Check them out!