It took me a while, but I stopped into a Barnes & Noble while traveling for work and decided to pick up a copy of "Meatball Sundae" by Seth Godin. It is about getting the product/service of your organization in line with your marketing.
By page 24 I had to go to a college fair ... but I was enthralled with the book and how it applies to everything I am charged with in my office.
I am cheap so I didn't buy it at B&N ... I just picked it up on Amazon.com. Check it out.
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