This is one of the best promotional techniques ever. First, movie studios make posters. Then, movie studios make big promotional boards in theaters. Now, finally a movie studio makes an interactive display for patrons (like me) to take pictures on their camera phones (like Heather) and send around to all of their friends, and put on their blogs (like me), facebook, myspace, etc ... Basically, The Simpsons Movie got promotion for their movie to all of the readers of my blog for free (which is about ... well ... 1 person).
Kudos to The Simpsons!
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